Guides › Social media image sizes
Social media image sizes
The dimensions and aspect ratios that fit cleanly on each platform, without awkward cropping. Sizes are given in pixels (width × height).
Quick tip: upload at the largest recommended size — platforms downscale gracefully but never add detail. Keep the ratio exact and let the pixel count be generous. You can check any width/height pair in the calculator.
Instagram
| Placement | Size (px) | Ratio |
|---|
| Square feed post | 1080 × 1080 | 1:1 |
| Portrait feed post | 1080 × 1350 | 4:5 |
| Landscape feed post | 1080 × 566 | 1.91:1 |
| Story / Reel | 1080 × 1920 | 9:16 |
| Profile picture | 320 × 320 | 1:1 |
YouTube
| Placement | Size (px) | Ratio |
|---|
| Video (HD / 4K) | 1920 × 1080 · 3840 × 2160 | 16:9 |
| Thumbnail | 1280 × 720 | 16:9 |
| Shorts | 1080 × 1920 | 9:16 |
| Channel banner | 2560 × 1440 (safe area 1546 × 423) | 16:9 |
TikTok
| Placement | Size (px) | Ratio |
|---|
| Video | 1080 × 1920 | 9:16 |
| Profile picture | 200 × 200 | 1:1 |
Facebook
| Placement | Size (px) | Ratio |
|---|
| Shared / link post image | 1200 × 630 | 1.91:1 |
| Story | 1080 × 1920 | 9:16 |
| Page cover (desktop) | 851 × 315 | 2.7:1 |
| Profile picture | 320 × 320 | 1:1 |
X (Twitter)
| Placement | Size (px) | Ratio |
|---|
| In-stream image | 1600 × 900 | 16:9 |
| Header / banner | 1500 × 500 | 3:1 |
| Profile picture | 400 × 400 | 1:1 |
LinkedIn
| Placement | Size (px) | Ratio |
|---|
| Shared image post | 1200 × 627 | 1.91:1 |
| Personal profile cover | 1584 × 396 | 4:1 |
| Company logo | 300 × 300 | 1:1 |
Pinterest
| Placement | Size (px) | Ratio |
|---|
| Standard pin | 1000 × 1500 | 2:3 |
| Square pin | 1000 × 1000 | 1:1 |
Platforms tweak their specs from time to time, so treat these as reliable defaults rather than permanent rules. The ratios are far more stable than the exact pixel counts — if you nail the ratio, your image will fit even when a platform bumps its resolution.
Resize to any of these
Enter a width or height, lock the ratio, and read the matching dimension.
Open the calculator